In certain parts of the US, roofers tend to experience a busy season and a slow season. When snow, sleet, freezing temperatures and ice hit in the northern states, New England, upper coasts or midwest, roofing is often not a sensible or even a physically possible option. Even if winter weather is moderate when serious damage is sustained, homeowners in these regions tend to save their exterior projects for the spring anyways.
As many of you roofers know, these “slow seasons” can really hurt your business. Wouldn’t it just be easier and more profitable to have a constant flow of business throughout the year? As a Colorado-based business, we understand these seasonal frustrations and have come up with solutions to keep business running year-round. Scope Technologies will help you eliminate winter lulls in five major ways:
- Capture the pool of interested customers, no matter how small that pool may be. Even when winter arrives, there are still customers interested in your roofing services. Sure, there may not be as many as in the summer months, but there will still be several homeowners who need roofing help whether that be due to hail damage, ice dams or normal wear and tear.
- Beat your competitors to whatever business there may still be; Don’t lose a sale to a competitor ever again, especially during winter months when fewer homeowners request roofing help. Present your potential customers with a beautiful, impressive RoofScope report, complete with aerial images of the property, color-coded drawings of the roof and precise measurements of every rake, eve, etc. RoofScope can even add your company logo to your reports upon request. Now that would be impressive to a homeowner!
- Catch damage and help homeowners protect their homes with aerial imagery that may otherwise go unnoticed to the naked eye. Perhaps there’s damage to a part of the roof that you couldn’t notice while measuring or by simply looking at the roof. RoofScope allows you to catch those holes, tears or worn areas without having to climb the roof. This simple use of technology can be a major selling point when trying to gain business.
- Improve the quality of your jobs to boost referrals when you need them most. By using RoofScope reports to verify your measurements, you’ll be providing more accurate estimates and making more accurate material orders. It’s this close attention to detail and mastering the little things that make customers feel confident in your service. The happier the customer, the more likely they’ll be to tell their friends and neighbors about your services, which could lead to more leads. These referrals can be crucial during the time of year when an interest in roofing is generally low.
- Tap into and capitalize upon your other services. Are you a roofer who also installs insulation? Be the first to capture insulation business in your market with InsulationScope reports. You can make your business stand out by offering “accurate, third party reports to verify our measurements and offer you more precise insulation estimates.” Then you can share a custom InsulationScope report with potential customers to explain the scope of the project. These reports will help you demonstrate to homeowners that you’ve gathered the exact measurements to provide an incredible estimate, saving yourself and the homeowner time on the measuring process and saving money by avoiding erroneous material orders. Also, to top it all off, providing a measurement report before you even close the sale really shows the homeowner you’re on top of your game and serious about the job.
Just because summer’s over, doesn’t mean a damaged roof is going to stop itself from leaking! Roofing may be known as a “seasonal” job in some regions, but roof damage can happen any time of year no matter where in the US you are. And if you do experience a slow down in the winter months, make sure that when a homeowner in your market does need roof work, you’re the quickest to respond and most prepared. Be ready to dazzle the homeowner and make that sale with an impressive leave-behind and third-party proof of an accurate estimate.